The final pages of Made to Stick online the lessons discussed in the book. The outline is helpful, breaking the concepts down in to remember-able portions, addressing success; finding and sharing the core; holding and keeping attention; helping people understand, remember, and coordinate; credibility; emotional appeal, and getting people to act.
The online is useful for turning to when wishing to review the lessons outlined in the book. I also like to refere to Abby's distance education video she put together last year. http://youtu.be/XYXJ5ItaY_g
Monday, November 12, 2012
Monday, November 5, 2012
Social Media Marketing is a Different Form of Marketing
I found the Gillin reading for this week to be very interesting. I appreciated that Gillin points out that social media is not for all businesses. Just because social media is all the rage, does not necessarily mean it is something you want to spend your time and resources on. It's something you need to carefully evaluate and consider. You must ask yourself, is this right for me?
I also appreciated that Gillin states social media marketing can be used for multiple goals, not just selling a product. This is something that I have brought up in previous posts, so it's nice to see a marketing book that actually addresses that social media marketing goes against the grain of traditional marketing.
As Gillin directs, traditional marketing works to interrupt the user. Social media marketing works to engage. As Dr. Howard discusses in his book, social media is successful when engaging users. Users have to get something out of the social media in order to continue coming back. Social media marketing works the same way. You have to work to engage.
I also found it interesting that Gillin instructs the marketer to think of themselves as a publisher. Not only does think tell the marketer that they have to completely change their game plan, but it also draw connections between publishing and marketing (which I am also doing in my graduate thesis).
As I addressed in my previous post, Gillin tells the reader that social media marketing success will not happen over night. I think that's something that some businesses forget about. It also ties in with creating a relationship with the user.
Basically, the reading for Gillin this week completely tied in with a lot of thoughts and points I have been posting over the semester. It was nice to have some form of validation that I am at least on the right track with my thoughts and ideas. Twitter has a very interesting (and very large) info-graphic comparing social media and traditional media marketing. I think it sums of Gillin's points very well.
I also appreciated that Gillin states social media marketing can be used for multiple goals, not just selling a product. This is something that I have brought up in previous posts, so it's nice to see a marketing book that actually addresses that social media marketing goes against the grain of traditional marketing.
As Gillin directs, traditional marketing works to interrupt the user. Social media marketing works to engage. As Dr. Howard discusses in his book, social media is successful when engaging users. Users have to get something out of the social media in order to continue coming back. Social media marketing works the same way. You have to work to engage.
I also found it interesting that Gillin instructs the marketer to think of themselves as a publisher. Not only does think tell the marketer that they have to completely change their game plan, but it also draw connections between publishing and marketing (which I am also doing in my graduate thesis).
As I addressed in my previous post, Gillin tells the reader that social media marketing success will not happen over night. I think that's something that some businesses forget about. It also ties in with creating a relationship with the user.
Basically, the reading for Gillin this week completely tied in with a lot of thoughts and points I have been posting over the semester. It was nice to have some form of validation that I am at least on the right track with my thoughts and ideas. Twitter has a very interesting (and very large) info-graphic comparing social media and traditional media marketing. I think it sums of Gillin's points very well.
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